Dr. Kavita Pathak
Professor (Marketing) & Director
Jaipuria Institute of Management
Dr. Kavita Pathak is a professor in the marketing area and Director, Jaipuria Institute of Management,
Lucknow. Her teaching career spans over two decades which includes 20 years of teaching in India and 4
years overseas. Dr. Pathak has also been associated with the University of Queensland Business School,
Australia; where she has taught courses in the area of Marketing and Research Methods for four years and is actively engaged in a research project on High Tech Marketing.
Dr Pathak’s doctoral thesis is on ‘exploring Marketing Synergy in Mergers and Acquisitions with a specifics
reference to Indian Pharmaceutical and Cement Industry’. Her research interests are in the area of High-tech Marketing; Marketing strategy along with Higher Education Practice and Policy.
Dr Pathak has formerly served as Pan Jaipuria Campus Dean (Learning Innovations) and had conducted
training sessions at various national level institutions in India which include, Life Insurance Corporation of India, IMDUP Lucknow, Taj Hotels Lucknow, Punjab National Bank, SIFPSA, Bank of Baroda and State Bank of India.She has been a guest speaker at Queensland University of Technology (QUT), Brisbane, Australia; University of Lucknow, Kanpur University, Baba BhimRao Ambedkar University, Lucknow, Amity university.